Reducing Time to Market: Cubix’s Proven Strategies

Being first gives you a first-mover advantage. This benefits you by gaining good brand recognition and product loyalty before other companies launch similar products.

Bringing your idea to market rapidly can be the difference between success and obscurity in this digital age. Clayton Christensen, an American academic and business consultant, revealed that 95% of new apps fail within their first year. This underscores the critical importance of timing in launching a product. 

While the statistics might seem daunting, they also highlight a clear opportunity. If you can accelerate your time to market, you significantly enhance your chances of success, giving you a reason to be hopeful and optimistic.

In this blog post, we’ll illustrate the strategies that have enabled Cubix to help its clients achieve rapid time to market while discussing actionable steps to help you navigate the complexities of product development quickly and precisely.

Why Companies Need to Reduce Time to Market

Time to market (TTM) is paramount for businesses aiming to transform ideas into revenue-generating products swiftly. To ensure faster delivery, the journey must be streamlined, from conceptualization to development to product launch. 

Achieving speed-to-market is not about being first but seizing opportunities and gaining advantages in this competitive landscape. It’s about being proactive and staying ahead of the game.

Here are a few reasons why companies need to reduce time-to-market:

• Competitive Advantage: Being early isn’t enough; delivering a high-quality solution promptly ensures you capture customer attention before alternatives emerge.
• Early Revenue Generation: Launching a product sooner means generating revenue sooner. This early influx of capital validates your product’s market viability and fuels innovation.
• Early Adopter Engagement: Speedy deployment attracts early adopters who are enthusiastic users eager to explore new solutions. The user’s feedback is invaluable for refining your product, helping you keep up with market demands and stay ahead of the competition.
• Establishing Industry Leadership: Being among the first to market establishes your brand as an industry pioneer. This positioning fosters customer trust and sets a benchmark competitors may strive to match or exceed.

How Companies Are Improving Time to Market?

Most business owners are worried about the competitive pressures, dynamic information, and new technologies that commonly drive market changes. Companies must respond to these changes. Here are some insights that emphasize the importance of ensuring rapid delivery:

• Customers’ insatiable desire for the newest features, meeting corporate growth objectives, shorter life cycles, and pressure from senior management also drive speed to market. 
• Companies also lose financially when they don’t meet their time-to-market targets. In a study, McKinsey & Co. found that a product six months late to market earns 33% less profit over five years; if it is released on time but is 50% over budget, that cuts profits by only about 4%.
• Some tech leaders focus on speed as the ultimate goal, such as Facebook’s declaration, “Move fast and break things.” Others may focus on time to market because they face pressure from direct competitors.
• Technology companies in the B2C software development industry often use and succeed with the concept of a minimum viable product (MVP). However, this approach takes some risk in terms of customer satisfaction.

Key Strategies Employed by Cubix

Cubix has honed various strategies to accelerate clients’ time to market. By integrating these strategic methodologies and advanced technologies, we empower businesses to reduce time to market, innovate confidently, and achieve sustained growth.

Swift MVP Validation

A Minimum Viable Product (MVP) is essential for early market validation. Cubix prioritizes rapid validation of product ideas through efficient MVP delivery. This strategic approach involves comprehensive market research and user testing to validate ideas early in the development cycle. We ensure that the final product meets market demands effectively by focusing on essential features and iterating based on user feedback.

Integration of AI for Accelerated Development

Artificial Intelligence (AI) has been pivotal in speeding up our development processes. AI tools like GitHub Copilot and Locofy enhance productivity. They suggest code snippets, improve code quality, and facilitate rapid prototyping. This integration enables developers to focus on innovation while reducing errors and enhancing backend and frontend development productivity.

Cross-Platform Solutions for Efficient Deployment

Cubix’s expert teams advocate for cross-platform solutions that enable deployment across multiple operating systems with a single codebase. We minimize time-to-market and optimize resource allocation by avoiding the need for separate iOS and Android development efforts.

Leveraging Low-Code/No-Code Platforms

We embrace the transformative impact of low-code and no-code platforms, such as Bubble, for rapid prototyping and application development. These intuitive platforms empower our teams to build and iterate quickly through drag-and-drop interfaces, democratizing the development process and significantly accelerating time to market.

Agile Project Management

Effective project management is fundamental to our approach at Cubix. By adopting Agile methodologies, we deliver products incrementally, respond promptly to market changes, and incorporate customer feedback iteratively. Transparent workflows and proactive issue resolution ensure projects stay on track, delivering results efficiently.

Cubix’ Successful Project Transformations

Have you ever wondered how some companies manage to get their products out there so quickly? You may be curious about their successful business speed-up product launches. Let’s take a look at a few of Cubix’s fascinating success stories.

OOMCO – A Unified Platform

OOMCO, a leading name in oil marketing and distribution, turned to Cubix for a swift solution. In just 12 months, we crafted a minimum viable product (MVP) that revolutionized customer interaction and service delivery. This transformative project aimed to integrate various services into a user-friendly mobile app. The services include station location, fuel payments, and loyalty programs.

Cubix’s teams ensured seamless integration without compromising app performance by prioritizing ongoing experimentation and rapid iteration cycles. This iterative approach centered on creating a cohesive and intuitive interface. This enhances accessibility and usability across all functionalities and ensures a seamless digital experience for OOMCO’s customers.

MicroPets – A NFT-based Game

Seeking to revolutionize the gaming industry, Micropets collaborated with Cubix to develop a play-to-earn game. We created this game on the Binance Smart Chainon the Binance Smart Chain, combining innovative blockchain technology with captivating gameplay. MicroPets introduces players to a dynamic 2D endless runner universe where they interact with charming pet characters. 

Cubix’s expertise in crypto tokens and meticulous craftsmanship of high-quality 3D NFTs enriched the game’s development. This enhances the game’s appeal in this rapidly evolving world of NFTs and cryptocurrencies. This project positions MicroPets at the forefront of the gaming industry, exemplifying an engaging experience that seamlessly integrates interactive gameplay with the thriving NFT ecosystem.

Deciphering Cubix’s Agile Delivery Approach

After years of offering comprehensive software solutions, we’ve crafted proven strategies to streamline time to market It is reaping numerous benefits while navigating specific challenges along the way.

Here’s how partnering with Cubix fosters sustainable growth and innovation for enterprises and SMBs globally:

• Competitive Edge: By swiftly launching digital products, Cubix helps its clients gain a competitive advantage, capturing market share before competitors can react. This first-mover advantage allows us to establish brand recognition and loyalty early on.
• Customer Satisfaction: Accelerating time to market means faster access to solutions for customers, meeting their evolving needs promptly. Our rapid, high-quality delivery enhances customer satisfaction and loyalty, which is crucial for long-term business success.
• Revenue Growth: Launching products sooner translates directly into revenue generation. Cubix’s efficient processes and accelerated deployment and launch enable our clients to generate revenue from the get go.
• Iterative Improvement: Rapid product launches allow Cubix to gather feedback quickly from early adopters. This feedback loop drives iterative improvements, ensuring that subsequent product versions are more refined and aligned with market demands.

Is That All? Not Even Close!

While partnering with a technology partner like Cubix has a multitude of benefits, here are some key factors that businesses need to consider while leading their development projects:

• Quality Assurance: Quality shouldn’t be compromised while ensuring speedy delivery. Maintaining rigorous quality standards while accelerating timelines requires meticulous planning, robust testing, and continuous monitoring throughout the development cycle.
• Resource Allocation: Rapid development cycles demand efficient resource allocation. Cubix carefully manages human resources, budget allocations, and technological investments to ensure projects stay on track without compromising quality or burnout among teams.
• Market Uncertainty: Speeding to the market can be risky if market conditions or customer preferences shift unexpectedly. Cubix mitigates this risk by staying agile, conducting thorough market research, and remaining adaptable to changing circumstances.
• Supply Chain Management: Coordinating suppliers and logistics to meet accelerated timelines can pose logistical challenges. Cubix navigates this by forging strong partnerships, implementing robust supply chain management practices, and maintaining open communication with all stakeholders.

Ready to Harness Cubix’s Time-Tested Delivery Expertise?

To achieve the desired result, you have to take steps and finish on time, paying attention to developing strategy, automating workflows, using agile methodologies, emerging technologies like AI, or considering an outsourcing partner. By building an MVP, you can verify your product’s viability and get the audience’s feedback.

For over 15 years, we at Cubix have helped companies worldwide embrace digital transformation by equipping them with tailored software solutions. Our team specializes in all product development stages and delivers on time. 

Contact us to transform your ideas into market-ready realities while ensuring minimal time to market