Is the Apple vs. Google Saga Hyped Beyond Reality?

A burgeoning tech market prevails amid what’s described as cutthroat competition, but is there more than meets the eye when it comes to the perpetuated rivalry between Apple and Google?

As you load your news sources each day, you are bound to find updates concerning Apple and Google. From innovative tweaks to new software and product releases, there is always something fresh out there. And among these details, many anticipate an upsurge or at least the latest update on the Apple vs. Google perpetual saga. And that’s what we usually get.

As we love to satiate on fiascos, disruptions, and clashes taking place in the corporate world, we may be in for some disappointment and possibly feel annoyed at news concerning two of our favorite tech gladiators, Apple and Google.

According to one news source, “Google pays Apple a reported $8 billion to $12 billion annually to install Google Search on iOS, and therein lies the truth behind the Google-Apple relationship.” Behind the façade of ruthless competition, the close working relationship between the two companies “minimizes Google’s incentive to compete, innovate, and invest in application distribution, as Alphabet’s child company gains more by cooperating with Apple.”

While this latest allegation against Apple and Google has emerged through Epic Games, making their claim based on court documents, if you run a Google search with Apple and Google as your search keys this week, you tend to see results on SERPs like the ones below:

• Google gently pushes Apple to adopt RCS by pointing out the poor security of SMS fallback
• Apple is now Google’s largest corporate customer for cloud storage
• Apple and Google Crowd Out the Competition With Default Apps
• Apple, Google and a Deal That Controls the Internet
• Google Paid Apple Billions to Dominate Search On iPhones, Justice Department Says

These sorts of titles tell you a mixed story. And for the sake of argument, let’s suppose the allegation against the tech titans has some credence; does that mean we have not progressed in tech? Has it hurt tech innovation? If so, how much has progress been hurt? Does it even matter to the end-consumer? And if so, what does it mean for them?

While we could discuss the ethical fallout and what should or shouldn’t have been the case, but that’s not very helpful for us as part of an exceedingly vast tech fraternity. Perhaps, the decision and all that leads up to that should best be left to the courts, and the case may proceed on its own momentum. And while a few prominent names are a part of this case, we think it’s worth looking at the insane amount of tech updates and releases almost throughout this summer.

This week alone, when we ran a google news search for Apple, we got the following results, which is almost half the SERPs highlighting Apple’s products and services, or creating some hype in a bid to boost anticipation:

• Rumored September Apple event could be all virtual (again)

  Apple’s next fall event is already receiving attention with rumored dates and new product announcements, including the Apple Watch 7, iPhone 13, among others.

• Apple TV 4K: Buy now or wait?

  Last updated in April 2021, the Apple TV 4K is on a lot of people’s minds in terms of pricing and when they should purchase it. This write-up stresses ‘why you should buy’ it versus ‘why you should wait,’ with an ultimate recommendation from Macworld to buy it.

• Apple Reportedly Orders 100 Million A15 Chips for Upcoming iPhone 13

  Apple has placed an order for more than 100 million of its “A15” chips that will be used for its upcoming iPhone 13 lineup. The article is part of an anticipation buildup to the iPhone 13’s launch.

• Apple releases iOS 14.7.1 to fix Apple Watch unlocking and a zero-day exploit

  While iOS 14.7 was only recently released and added some nifty features, that update wasn’t enough, and it also created hiccups like interfering with the “Unlock with iPhone” feature. Now, there is another update to cover that too to ensure a complete and glitch-free experience.

• Gurman: Face ID coming to Macs, all iPhones and iPads within a ‘couple of years’

  Mark Gurman from Bloomberg says in two years’ time, Apple will introduce Face ID to the Mac. The iPhone SE and non-Pro iPads may also get Face ID. Apple hasn’t done this yet because it cuts costs while still offering security.

• Wristcam review: The most feature-complete Apple Watch accessory to date

  The wristcam is a wearable camera completely integrated with the Apple Watch. This is an impressive and attractive achievement that has driven the watchOS platform to success.

• AirPods 3 tipped to launch alongside the iPhone 13 in September

  There won’t be a bang at Apple’s Fall event; there will be an explosion. Apple is not just expected to launch the iPhone 13. AirPods 3 wireless earbuds are anticipated too.

• 20 Apple MacBook Features and Tricks You Had No Idea About

  You may find MacBooks difficult or easy to use, but these brilliant machines are a proverbial playground where you can try some top tips and hidden hacks.

• 
  iPhone 13 will Reportedly Feature 25W Fast Charging
  

  Apple is expected to speed up its battery charging speed from 20W to 25W. The previous jump was from 18W to 20W.

While you can see how much business and technology news concerning Apple alone is out there, this offers the tech industry immense opportunity when it comes to developing associated products and services. While the gadgets on their own with their native software are incredible, innovation adds spice to the ecosystem. And that’s where talented programmers come in and unleash their brilliance. For example, the mobile app development service industry is a lucrative; day after day, we get to see one mobile app development company or another entering this competitive arena. And this is just one example of the competition propelled by the giants.

The alleged Apple-Google secret cooperation is one thing, but there is undeniable vast opportunity fueled by this.

Most people wouldn’t be able to fathom a concrete answer to the allegations, and that’s for one simple reason – what would be an alternative to the existing state of things with the internet, especially given that the two tech giants account for a massive part of the industry revenue?

While not playing advocate for any side, no one appears to have an alternative. But if it’s any consolation at all, we’re all on the winning side since we all benefit tremendously from the Internet and the way it operates, continuously providing us with many opportunities.