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Artificial Intelligence 21 Feb, 2025
31 Dec, 2019
6 min read
Smartphones are among the most essential gadgets for users. Over 60% of people sleep with their phones by their side and check it first thing in the morning. Considering the romance between users and their mobile phones, startups and entrepreneurs have successfully cashed the opportunity by developing apps for almost everything.
Almost all businesses, including retail stores, have mobile apps to keep their audience engaged. Chances are that by now, you too are planning to build and launch your mobile app. And what better platform to reach billions of users than the Google Play Store. If you are wondering how to build a mobile app and submit it to the Google Play Store, then this is the guide you were looking for!
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Start by defining your app idea, its features, and its user experience. Research your target audience and make sure your app solves their problem or provides them with a unique experience. Also, decide on the design and user interface of your app.
Once you have a clear idea of your app, start developing it. You can use various app development platforms like Android Studio, Xamarin, React Native, or others. Make sure you follow the Android development guidelines and principles to ensure your app is compatible with Google Play Store.
Testing is a critical step in app development. You should test your app thoroughly to ensure it’s working as expected and free from any bugs or glitches. You can use testing tools like Android Studio’s built-in emulator, Firebase Test Lab, or other third-party testing services.
Optimize your app’s performance, speed, and user experience. Make sure your app is responsive and runs smoothly on various Android devices. Also, optimize your app’s size to make it easy to download and install.
Add relevant information about your app, including app name, description, screenshots, and video. Make sure you provide clear and accurate information about your app to help users understand what your app does and how it works.
Once you’ve completed all the necessary steps, you can publish your app on the Google Play Store. Make sure you follow the Google Play Store’s policies and guidelines, including content policies, privacy policies, and developer program policies.
After your app is published, you should monitor its performance, including downloads, ratings, and reviews. Also, keep updating your app regularly to fix any bugs and add new features.
In summary, building a mobile app that meets the Google Play Store’s criteria involves defining your app idea, developing, testing, optimizing, adding relevant information, publishing, and monitoring your app’s performance.
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This guide will make it easier for businesses to upload an app to Google Play Store. Let’s get started!
A developer account is required to upload an app on the Google Play Store, and the process is more straightforward than it seems. The account is created in four simple steps:
A merchant account is required to receive payments made by users to either download the app or for in-app purchases. All the payments will be received in the merchant account. And creating one isn’t much of a trouble. Follow these steps to create a Google Wallet Merchant before you add an app to Google Play Store:
The merchant account will be linked to your developer account.
After registering the merchant account, you can now upload the app on Play Store. Often entrepreneurs and startups fear uploading an app on Google Play Store. Continue reading, and you’ll know it isn’t difficult. Here is what to do:
At this point, you have two options to proceed with uploading your app on Google Play Store. You can either Upload APK or Prepare Store Listing.
The APK or Android Package Kit is a file format for Android that stores, distributes, and installs apps on Android devices. The APK can be uploaded by either dragging and dropping it into the box or by browsing and navigating. Here is how to go about it:
If you are planning to test your app among certain users, then select from an internal test, closed test, or open test. If you are ready to introduce your app to the mass audience, then choose production release. However, it is recommended to thoroughly test the app with a smaller audience before a massive launch.
In this step, you are required to fill in information about your app to upload your app on Play Store. You can either complete the information in one-go or save a draft and come back later to complete it. Also, I recommend that you consult with your marketing and branding team for this step, to create just the right app profile that your business needs.
Here is what you need to go:
The information you enter will create a persona of the app in the users’ minds. It will help them decide whether they want to download the app or not, so be careful!
There are high chances that the app will be removed from the Google Play Store if it isn’t rated. Select the app in the Play Console and click on Store Presence from the menu. The rating helps in attracting the relevant audience to the app. However, ensure that you give accurate information and correct rating. Not only will a false rating misguide the users but may also get the app suspended or removed from the Google Play Store.
We are now moving towards the last few steps of uploading an app on the Play Store. You can choose your app to be either Paid or Free. Google Play Store lets you change from a paid app to a free one later but not from a free app to a paid one. So, be careful when choosing your pricing model. Once done, choose the countries you want your app to be distributed in. You can either select all countries or mark specific countries for your app distribution. You can also choose specific Android programs and devices for your app.
Go back and ensure that you have completed all the steps before you finally hit Publish Your App. You will be informed of any warnings, missed information, or other errors that may be a hindrance. Review, review, and review before going ahead. The app will be published in all the countries you selected.
The journey does not stop at publishing. There are over 2.9 million apps on the Google Play Store and your app requires an active marketing strategy to pop up for users. Remember that running an app is not a one-time job. It requires continuous efforts to make it a success, or competition will overshadow the app.
Let’s discuss your mobile app strategies. Our experts will help you in making it a success!
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