Mobile Apps 21 Nov, 2024.
Advantages of Having Chatbots in Mobile App to Boost Up Your Sales
15 Feb, 2021
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6 min read
Many online products and businesses adopt AI (Artificial Intelligence) for better reachability. Chatbots are among the leading AI apps that can help many enterprises to boost their sales through digital media. This technology trend started as a simple tool to answer customers’ queries, and now it has evolved into AI technology. Due to a bot, customers get more empathetic answers because it understands the context of a query.
How can chatbots improve customer service?
There are many ways to provide customer services, including answering FAQs, live chat, email, etc. Satisfied customers are the foundation of every business. However, services are now 24/7 available for customer support without human intervention. Customers can make queries and seek help related to online services or purchases. All you need is to type a question or ask through voice. The Chatbots opened an abundance of interactive opportunities for companies. Chatbots help in customer retention and loyalty in the long run. Here are some more advantages of a bot in mobile apps that can boost sales.
How chatbots can increase sales?
Chatbots are the platform that is usually used in online customers services, and many online merchants utilize Chatbots to automate tasks and boost E-commerce revenues. AI in sales may take many forms, but one use, in particular, is making the sales process quicker, more efficient, and overall more innovative chatbots.
Satisfactory customer experience
Whether your customers are potential or loyal, they all expect a smooth experience while purchasing online. So, a significant number of people get satisfied with customer support services. In addition, consumers prefer Chatbots because the world is digitally transforming, and with bots, businesses can excite their customers.
It’s essential that your business is engaging with customers successfully; so remember the following points;
There’s a misconception about Chatbots that they’ll take over human services and make everything automatic. However, it may leverage businesses, but not in the long run. Bots are currently dealing with human queries according to their capabilities, but it’s not enough when humans ask difficult questions.
When a customer asks a standard, simple, or informative question, the bot investigates all the data and resolves it. They work alongside humans because they pass them on to a human agent when complicated queries come up. This way, they solve repetitive questions and let agents handle complex queries. Mobile apps are more likely to have a text-based or voice-activated bot because of the number of users and convenience.
24/7 service availability
Many businesses wish to provide customer services 24/7, but practically it’s not possible due to a lack of resources. Whether it’s after midnight or morning, Chatbots can always cater to your customers’ queries. When you’re out and unable to link with an agent via call, you can still connect with a bot through a mobile app. Yes! Mobile apps have a bot feature because it’s evident that a mobile app can boost business sales due to advanced features like a bot.
Cut down operational costs
You have to pay for customer specialists, computer devices, utility bills, and many other resources in an online business. This can cost you trillions, but you can significantly reduce it by installing AI Chatbots in your mobile app. If you implement a bot or virtual agent in your online business mobile app development process, you can save almost 30 percent of the total cost.
It makes sense, right? For example, you hire an agent who works 24/7/365, and when you add up the resources, it will cost a lot. Some companies can’t even afford it and go for a more conveniently advanced option like a customer support bot.
Offer progressive avenues for sales & marketing
Human resources can nail a sale, but it’s not something that most of them wish to pursue. However, a well-developed Chatbot solution can boost your sales through robust marketing. Some of the benefits you will achieve with a bot are mentioned below.
Improve customer engagement
With the Chatbot solution, you can create a fully-personalized interaction with your customers. It offers credible advice related to their shopping preferences and purchase history.
Guidance for marketing funnel
Waiting time is zero because bots don’t make customers wait in any queue. Instead, these bots guide customers properly and address every query.
Relatable Notifications
Other than boosting sales, they’ve advanced predicting feature which allows them to predict customer behavior. It also helps them push the right notification to the right person.
Enhance Reach
As the operational timings of a bot are 24/7, they can reach a wide range of people via social media platforms, unlike any human resource.
Expand brand value
Chatbots gather customers’ data and feedback to analyze them. Then use it to communicate effectively in the most righteous way. You can add a bot as an influential channel for customer support during mobile app development. For example, sell product recommendations and payment options.
Collect data & build engaging feature
All information or data related to customers, like their contact details, profession, and name, is necessary to build an individual profile.
This way, Chatbot can learn more about customers, their purchases, preferences, products, and much more. You can keep your loyal customers engaged with your products and services via push notifications.
Moreover, bots provide a complete list of customers’ desired product details and give out relevant suggestions. The main motive of bot technology is to make human life more manageable and convenient. No matter where you’re or what time it is, your concerns will be resolved in no time.
Consistent optimization and evaluation
Computer and mobile technology are evolving; the world is transforming into a mobile-first world. You may notice that, like other smart technologies, Chatbots also require continuous optimization and evaluation. Therefore, it’s essential to track bots’ performance based on relevant areas. These areas can be linguistic capabilities, better user experience, and usability.
To ensure that optimization will occur, you must build a learning cycle, developing significant changes based on observations and analysis. The optimization of a bot helps you achieve goals because it includes;
You can manufacture products in the factory, but you need to read minds to create a brand or brand identity. Chatbot solutions in mobile app development can promote your brand values on many offerings like user-friendly experiences and prospects. In addition, customers expect a quick response, seamless interactions, and purposeful answers for every query or complaint.
Indeed, bots are quite capable of meeting these expectations and delivering possible solutions instantly. Following are the ways a bot can help you boost sales and meet customers’ expectations;
Open Rates
Bots interact with every customer and give them a spontaneous response. Business mobile apps with a voice-activated bot achieve higher open rates than others.
Engagement
The bot sends them visual content and relevant information regarding products, purchases, or any discount offer to engage your customers.
Fully-Personalized
A personalized experience is another significant feature of any business app. It brings more convenience and satisfaction to customers.
Since your customers can connect with a bot from anywhere at any time, it means no need to depend on human agents. All these factors ensure to earn positive reviews, customer retention, and boost your brand.
Showcase new services and products
Having a Chatbot solution in your mobile app means you have a helpful platform to broadcast product/company updates. It also helps you reach potentially massive audiences. Bot maintains friendly and consistent customer interaction. It can eliminate the frustration in a customer via endless emails and cold calls.
You can form a push notifications series to showcase new services and products in no time. Bots are based on AI technology; they send notifications only to the relevant people based on their purchases, interest, and feedback. Indeed, a Chatbot solution is the best way to explain your business’ new services and products to the target audience.
Probably change the nature of the market.
Innovation and marketing are the two main functions of a business. The concept of a business is based on approaching the relevant audience. Due to conventional routes, it’s difficult to predict and analyze customer preferences and interests. Bots can change the nature of market activities and strategies of customer services.
Hence, the bot creates excellent customer relations, and it can encourage customers to buy according to their suggestions. Moreover, it tracks customer interests and behaviors; so they can push relevant notifications.
What are the areas of improvement in Chatbot?
The greatest chatbots evolve with time, and it’s well acknowledged that developing a chatbot isn’t the only part of the process. Likewise, Chatbots using artificial intelligence (AI) learn over time how to better suit their users’ needs. So, here’s a list of things you can do to improve your Chatbot.
1. Monitor success metrics
Customer chat ratings, average chat time, and other data are examples of metrics. The measurements will fluctuate based on the company’s goals and the Chatbot’s function. You’ll need to compare these states across different time periods to see how your bot performs over time. This report will provide a high-level overview of your bot’s performance.
2. Collect Chat Transcripts
This will assist you in figuring out what problems your clients are having and where your Chatbot is falling short. The key to enhancing your bot is identifying and optimizing its weak points. For example, you may obtain a sense of client happiness by looking at the percentage of positive, neutral, and negative discussions. Depending on the design of your Chatbot, you may need to retrain it to understand how to overcome its flaws. Covering the bot’s shortcomings is the key to solving consumer and corporate concerns.
3. Post-Chat Surveys
After each session, include a link to an optional survey. This will show you how happy your customers are with the bot’s performance and provide you with metrics to enhance the bot.
4. Make the Bot More Human
Even if you aim to use bots to communicate with clients, they should be as conversational as humans. Customers should be able to ask natural-language queries to the bot, which should seem seamless. You should assess how the replies to client inquiries are based on the Chatbot’s design.
Final Takeaway
Voice-activated or text-based bots are among the most beneficial solutions for businesses in the current century. Cubix has an expert mobile app development team that can build the best Chatbot solutions without consuming time. In addition, with a vast amount of AI technology experience, they can help you increase sales and conversion rates.
Javeria Saud
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